Is Signing Up For Master Positioning a Good Idea? Everything You Need to Know
If you want your business to be successful, you can’t afford to blend in.
As an entrepreneur, you understand this. You do everything you can to set yourself apart from competitors, offer great products, provide awesome customer service, etc.
However, you will also set yourself apart through your marketing strategy. By using the right advertising techniques, you can create a cohesive message and bring in more customers.
We know….easier said than done, especially if you have no experience with advertising. But there are lots of educational resources that teach you how to market your business.
One example is Master Positioning. In this post, we’re going to go over everything you need to know about this course. By the end, you’ll know if Master Positioning will help you effectively market your business.
What Is Master Positioning?
Master Positioning is a consulting company. The team advises businesses on their marketing strategy and helps them grow their client base and revenue. Specifically, it teaches the science of brand positioning and how to get consumers to take action.
The company’s most popular service is its Master Positioning Master Course. However, it also offers 1-on-1 consulting sessions.
What Is Positioning?
As the company’s name suggests, Master Positioning is based around the concept of “positioning.” In marketing, positioning refers to how you portray your brand. It means that you are painting your company in a very specific way. You control every part of the picture and present this image to your consumers. By doing this, you can influence their behavior.
You will compel future customers to sign up for mailing lists, make purchases, and click through a sales funnel if necessary.
There are many obvious examples of positioning (like having CTA buttons strategically placed throughout your website). Positioning can also be more subtle. You might purposefully use certain fonts or colors to compel users to take action.
Master Positioning bases its entire foundation around the concept of positioning, with these goals in mind. It teaches you the importance of branding and shows you how to craft your company’s unique image.
Who Founded Master Positioning?
Marty Marion founded Master Positioning. Let’s take a closer look at the company’s founder.
Marty Marion has 40 years of marketing experience. Early in his career, he had the opportunity to learn from advertising legends like David Ogilvy and Ted Bates. He claims to have learned many of his “insider” secrets from these masters.
Throughout the years, Marty was a key player in many major brands’ marketing strategies. He became a principal and senior executive for two of the world’s biggest ad agencies, which taught him everything he knows and applies today.
Until recently, Marty’s strategies were only available to his private clients. Now, he is sharing them with other businesses. Any business can use his services to improve their marketing.
Should I Use Master Positioning?
You should use Master Positioning if you’re looking for a resource that’s promises consistency. From the get-go, we like that it has a very specific focus. Other consulting firms tend to be very general and promise to teach you everything there is to know about marketing.
However, with Master Positioning, you are getting information based on a principle that is proven to deliver results. You can expect structure and consistency whether you take the course, sign up for 1-on-1 sessions, etc.
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What Is the Master Positioning Master Course?
The Master Positioning Master Course teaches the science of brand positioning and depositioning. By completing the courses, businesses can expect to outperform the competition and increase their revenue.
What Can I Expect From the Master Course?
The course comes with a hefty price tag. You can save if you make one payment versus monthly payments, but it’s still quite the investment.
You probably want to know what it includes before signing up. Here’s what you can expect:
24 Live Training Lessons
You’ll get access to 24 live training lessons hosted by Marty Marion. Each lesson is 90-minutes and packed with information.
We like that the lessons are live and not just pre-recorded. The Q&A sessions are particularly helpful to understand the material.
Marty will send you recordings (audio and video) of every live training lesson. This is great if you need to watch them back or unable to attend one of the live sessions.
Every live lesson comes with downloadable PDFs. These materials make it easy to follow along and grasp the material.
Private 1-on-1 Consulting Session
Private consulting sessions are normally $1,500, but one is included when you sign up for the course. You schedule a time where Marty will give you marketing advice specific to your business.
Private Email Access
You’ll be able to email Marty’s private email address to ask questions, make requests, etc. This is a nice perk, but don’t expect quick responses.
Access to Private Facebook Groups
Marty will add you to his private Facebook groups. In these groups, marketing experts post about positioning-related topics. Posts are consistent but don’t seem to offer anything revolutionary.
Is There a Money-Back Guarantee?
Yes. There is a 100% Money-Back Guarantee. If you complete the course and don’t see an increase in your revenue, Marty will refund the course fee.
What Is the Positioning Matrix™?
The Positioning Matrix™, by Marty Marion, is an overview of brand positioning. It contains some good information but serves more as a precursor to the course.
Considering the PDF is free to download, it might be worth checking out. You just have to fork over your email address to get access to it.
Can I Schedule a 1-on-1 Consulting Session with Marty?
As we’ve already mentioned, course enrollment comes with a free 1-on-1 consulting session.
You can also schedule a consulting session independent of the course. However, we have to warn you to be wary of doing this.
One consulting session is $1,500 and lasts 1-2 hours. We don’t believe this is enough time for Marty to become familiar enough with your business to give helpful advice.
Who Is Master Positioning For?
Marty developed his techniques through his experience with big-name brands. But through Master Positioning, anyone can learn his trade secrets.
The course and consulting sessions are meant for those looking to improve their marketing strategy. This includes SEO professionals, brand owners, businesses, ad agencies, etc.
Marty intends the course to be applicable no matter what industry you’re in. He has marketing experience in healthcare, retail, eCommerce, consumer products, and other industries, so he knows any business will benefit from his training.
How Much Does Master Positioning Cost?
The program regularly costs $749 for 16 hours of video lessons. However, Marty frequently hosts deals and slashes his prices. On Black Friday, it’s possible to pay as little as $149 for the full course.
We recommend checking back at the official website for discount opportunities.
Is Master Positioning Worth It?
Here’s a look at Master Positioning’s pros and cons:
● Course taught by an expert with 40 years of experience
● Course comes with a 100% money-back guarantee
● Comes with downloadable PDFs, email access, private Facebook group invitation, etc.
● Course is expensive and time-consuming
● The cost doesn’t justify the length and intensity of consulting sessions
In short, we don’t think the consulting sessions are worth the cost. But what about the course?
The course is filled with useful information. It’s not beginner-level stuff you’ve heard a million times before.
Our problem with the course is that Marty claims it’s the fast track to success. We have to disagree. You have to invest a lot of time into learning and applying the material. So, before signing up, realize that you will have to put in a lot of work to see results.
How Else Can I Improve My Marketing?
Not everyone wants to sit through an expensive 36-hour course. So, what else can you do to improve your marketing?
We have a solution, and it’s much easier than sitting through several courses and applying difficult concepts to your website: buying a pre-made optimized site from ODYS Global.
Our pre-owned domains have lived on the Internet for years, so they have credibility with Google. Consumers will easily find your domain through search engines without any training on your part.
If you want to save yourself some marketing trouble, buy a pre-owned domain from ODYS Global. We’ll help you find the website perfect for your business and industry!