Want to boost your search engine optimization strategy? If you’re looking to create high-quality marketing content, a solid SEO strategy is a must. With the news that 64% of marketers now actively invest in SEO, according to HubSpot, it’s become clear that neglecting to optimize content will make a business fall behind.
But finding the formula that works for your business can be tough with so many options. From pay-per-click (PPC) to Pinterest, there are many different channels you’ll need to consider.
The good news is there are some websites that offer quality insight. Search Engine Journal is a community-based platform that covers the latest SEO news and advice. We’ve reviewed the website to help you decide whether it could inform your marketing strategy.
What Is Search Engine Journal?
Search Engine Journal is a website which compiles the latest SEO news, how-to guides, and advice. Almost all of its content – which is published daily – is written by experts that are working in the online marketing sector.
The website covers the following topics:
- Content marketing
- Display advertising
- Agency life
- Email marketing
- Social media
- Paid search
Who Is Search Engine Journal For?
Search Engine Journal is aimed at anyone that needs help creating their content marketing strategy. The website currently attracts more than 900,000 visitors every month, with the highest percentage (33.87%) coming from the United States (33.87%).
Whether you’re a marketing professional that’s employed by an agency, or an entrepreneur who needs to develop the SEO strategy for your own business, SEJ has a curated range of content which is aimed at your experience level. Lots of its content is beginner-friendly, with resources such as ‘The Beginner’s Guide To SEO’ and ‘Link Building for Beginners.’
How Do You Use Search Engine Journal?
There are two ways you can use Search Engine Journal. From within the site, you can browse its archive of content marketing news stories simply by clicking on them. These are compiled in the ‘News’ section of the website. If you’re looking for something specific, you can also browse through the content according to the marketing channel it’s focused on (for example, Instagram or Snapchat).
If you’re looking for more in-depth information, you can access Search Engine Journal’s selection of industry guides and e-books by downloading them from the site. You will need to enter your full name, email address, and job title to download the content.
What Information Can I Find on Search Engine Journal?
Search Engine Journal contains a wide range of how-to information on all of the main online content marketing channels. From on-page SEO to digital advertising, its content covers everything from getting started to maintaining your strategy long-term.
All of its information is written by experts you can trust. Each guide has a list of its authors, so you can double check who wrote the content.
The website also contains links to various affiliate sites which advertise on Search Engine Journal. These are mainly other online marketing businesses, which could be useful if you’re looking to outsource any of your SEO.
Alternatively, if you’re looking for a new job for yourself, the website also features a jobs board where you can search for content marketing roles.
How Much Does Search Engine Journal Cost?
It’s totally free to use Search Engine Journal. The platform is paid for by advertising, so you can access its industry-leading guides simply by filling in your personal details.
You can also subscribe to the platform to receive email newsletters on a daily or monthly basis, choosing whether you want to get information on SEO, PPC, content, or social media.
To receive the newsletters, you’ll need to subscribe with your full name, email address, and job title. You can also fill in the name of your company and your company size, but this isn’t compulsory – Search Engine Journal asks for the information in order to profile their customers.
If you are based in Canada, Search Engine Journal offers an ‘opt-out’ policy whereby you can stop the website from sharing your personal information with third parties.
Alternatively, ODYS GLOBAL can help you kick-start your first affiliate website from scratch. Click here to apply for an account!
How Do Users Interact With Search Engine Journal?
In addition to reading its online content, users can interact with Search Engine Journal by submitting questions to SEO or PPC experts.
‘Ask An SEO’ and ‘Ask A PPC Expert’ are two weekly columns that are published on the journal. Each week, an SEO and PPC expert will select a question that’s been submitted by a Search Engine Journal user and answer it in the form of an article.
Previous questions have ranged from ‘how to feature a temporary promotion’ to ‘how to work with an SEO expert who isn’t a team player.’ If you’ve got a question, you can submit it by filling in an online form on the Search Engine Journal website.
Is Search Engine Journal Worth It?
Ultimately, Search Engine Journal is an excellent resource for anyone that wants to access the latest advice from the SEO and marketing industry – and best of all, it’s free! Below, we’ve summed up its pros and cons:
- Almost all of its content is written by industry experts
- It’s transparent about sponsored articles
- Lots of beginner-friendly content
- Free for all users
What if I Don’t Want to Just Read About SEO?
Search Engine Journal might be aimed at entrepreneurs as well as marketers, but if you’re not a professional SEO expert, building your own strategy can feel like banging your head against a wall. This platform offers free advice, but it’s limited to take-away points; you will still need to learn how to use the tips and integrate SEO tactics into your website.
If you’d rather save yourself the hassle and get guaranteed results, why not outsource your SEO to ODYS Global? We sell ready-made affiliate websites which saves you building yours from the ground up.
Following the principle of ‘Our Domains, Your SEO’, our premium domains are handpicked, optimized with technical SEO, and designed to boost your conversion rate optimisation. You get more than advice; you get a website that’s ready to convert visitors– saving you time, effort, and money. Contact us today to get started!