From new trends and tools to changes in industry best practices, the world of digital marketing moves quickly. Keeping track of how your website is performing is no easy task – you need to know not only SEO tactics but also how to read analytics and adapt to trends.
Enter Search Engine Land. This digital publication covers all things digital marketing, advertising technology, and marketing technology (otherwise known as martech).
If you’re searching for new ways to access the digital marketing industry, you’re in the right place. We’ve reviewed Search Engine Land so that you can decide whether this online platform could bring you closer to your perfect online marketing strategy.
What Is Search Engine Land?
Search Engine Land is a digital hub for information about SEO (search engine optimization) and SEM (search engine marketing). Danny Sullivan and Chris Sherman launched the website, two long-standing marketing professionals. Its daily content includes:
- Breaking news stories
- Reports and whitepapers on industry trends
- Product features
- Downloadable resources
This content is divided into the following categories, arranged according to different inbound marketing channels:
- Local search engines
- Retail marketing
- Social media
- Downloadable resources
- Live discussions and presentations
As well as being an editorial resource, Search Engine Land also runs the Search Marketing Expo (SMX). These quarterly events are held all over the world and offer marketing professionals the chance to learn new skills and network with other marketers.
Who Is Search Engine Land For?
The target audience of Search Engine Land is very broad. Therefore, its content covers a wide range of topics such as starting your own SEO agency, introductions to SEO and SEM, and guides to B2B marketing automation. This means that whatever your role in the industry, you’re likely to find content that’s relevant to you – but you may have to search to find it.
Overall, Search Engine Land is aimed at digital marketing professionals that want to find the latest information on industry best practice, new product releases, and expert advice.
Should I Use Search Engine Land?
Search Engine Land is a reputable online resource for people in the digital marketing industry. If you’re looking for a one-stop-shop where you can keep up to date with industry developments and best practices, the website is a reliable and comprehensive source. It doesn’t accept unsolicited blog pitches and all of its content is written by experienced digital marketing professionals.
For those that already have a solid understanding of digital marketing, Search Engine Land offers a range of resources that could take your knowledge to the next level. While there is some beginner-friendly content, such as its ‘Essential Guide to SEO,’ the majority of its content is catered towards those that are enhancing an SEO strategy as opposed to building a website from scratch.
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What Information Can I Find On Search Engine Land?
From breaking news to buyers guides, white papers to webinars, Search Engine Land has a wealth of information designed to help you ‘become a smarter marketer.’ Its resources section contains a range of downloadable e-books, guides, and martech intelligence reports. These compare a variety of marketing tools to help you make wise investments when it comes to your digital strategy.
Each guide covers the following information:
- What questions do you need to ask in order to evaluate software?
- What should you ask potential vendors?
- What capabilities, features, and services should you expect from vendors in a certain marketplace?
In addition to its guides, the site publishes the latest information from the marketing industry. This includes product releases as well as industry regulations and social media trends.
How Do Users Interact With Search Engine Land?
Although Search Engine Land is primarily a digital publisher, there are various ways in which users can interact with the platform.
The Live section of its website contains videos that are published as part of its ‘Live with Search Engine Land’ series. This includes discussions, presentations, tutorials, and weekly meetups to share marketing tactics. If users believe they have something to share, they can submit a pitch to be featured in this section.
The Search Engine Land platform itself is generally user-friendly. However, it can be difficult to filter through results. Click on the ‘Google Ads’ section, for example, and you’ll see industry news as well as how-to guides. There is no obvious way to view only the news stories, or just the educational content.
What Does Search Engine Land Cost?
Search Engine Land is a free resource. You can subscribe to receive its free daily search marketer newsletter by submitting your email address on the website. Each newsletter includes:
- A recap of the latest industry news
- A curated list of other resources from elsewhere on the web
- A ‘pro tip of the day’ that’s been hand-picked from its contributors
- Selected marketing insights found on social media
- Recent data points from the sector
- Updates from community members, such as awards and promotions
- Opinion highlights from contributors and readers
Is Search Engine Land Worth It?
Search Engine Land offers a huge range of industry resources, all for free. We’ve summed up its pros and cons to help you decide whether it’s worth a look:
- The content is provided by reputable contributors
- It’s a multimedia site which offers webinars, podcasts, videos, and written content
- It provides a comprehensive look at the digital marketing industry
- It’s completely free to all users
- You can’t easily filter the content
- The content is better suited to experienced professionals
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