Search Marketing Expo Review

What Will I Gain From Search Marketing Expo? Our Review

If one of your favorite aspects of working in search marketing is meeting new clients and investors, networking events are made for you. This is an opportunity to get a break from the office and learn from experts in the field and make lasting connections.

One option is the Search Marketing Expo. Keep reading to learn all about this event for SEO and SEM professionals and whether it’s ideal for your business.

What is Search Marketing Expo?

The Search Marketing Expo is a series of events held worldwide. These meetups are designed to help digital marketers learn from each other and enhance Search Engine Optimization and Search Engine Marketing skills.

How Many Search Marketing Expo Events Are There?

There are generally several Search Marketing Expo Events this year:

  • Currently, there is one scheduled for December 2020 that is taking place online
  • There is an in-person expo planned for May 2021 in London
  • Another event is on the books for June 2021 in Paris
  • Finally, one last Expo has been planned for October 2021 in Berlin

The Expo in Berlin is meant for advanced search marketers. This designation means that this event will skip the basics and instead focus on advanced search marketing topics. You should not attend this event unless you are a skilled search marketer.

Who Attends the Search Marketing Expo?

Since 2007, over 70,000 marketing professionals have attended Search Marketing Expo events all over the world. 

Many reputable brands attend Search Marketing Expo. Here is a list of some brand names you may recognize that have made appearances at the event:

  • Adidas
  • Adobe
  • Amazon
  • American Express
  • Bed Bath & Beyond
  • Best Buy 
  • BuzzFeed
  • Citi
  • Coca-Cola
  • Dell
  • eBay
  • Facebook
  • GM
  • HP
  • Microsoft
  • Netflix
  • Nordstrom
  • Shutterfly
  • Staples
  • Target 
  • TripAdvisor
  • Twitter
  • United Airlines
  • The Wall Street Journal 
  • Walgreens

What Can I Learn from the Search Marketing Expo?

Each Expo is different; however, you can expect the following topics covered: 

  • Search Engine Optimization
  • Search Engine Marketing
  • Paid Search
  • Social Media

Some example sessions that occurred in the past include the following:

  • Creating Blockbuster Content
  • Amazing Paid Search Tactics & Tools
  • Winning Strategies with Facebook Ads 

Should I Attend Search Marketing Expo?

There is a webpage on the Search Marketing Expo dedicated to testimonials from past participants, all of which feature positive reviews. One participant mentioned that there was a perfect balance of opportunities to network and opportunities to learn. Another stated that the conference was organized well and that the information the speakers presented was of high quality. 

Based on this consistent feedback, guest speakers, and a long-lasting reputation in the industry, we think Search Marketing Expo is a worthwhile venture for all businesses sizes. However, you’ll need to prepare to make the most of the event with stellar marketing materials and products to show off. 

Does the Search Marketing Expo Have a Satisfaction Guarantee?

Yes, if you are not satisfied with your experience at an expo, you can receive a credit towards a future event of equal or lesser value. To redeem this credit, you must write about how the conference can improve. This letter must be at least 500 words. If you miss the meeting, you are not eligible for this credit. 

This credit also will not apply if your qualms are in regard to presenter or schedule changes. It is only available to those who purchase the All Access and Workshop pass. You must file your claim within seven days after the conclusion of the event. 

It is crucial to note that the credit only applies to domestic conferences and only covers the registration fee. You must secure your own travel, lodging and cover all other expenses. 

How Can I Convince My Boss to Let Me Attend?

If you need to convince your supervisor or superior to give you the time off to attend the Search Marketing Expo, the organization provides helpful information on its website. This information includes the following talking points and a letter to your boss that you can customize to meet your needs:

  • Virtual conferences do not require any funds to spend on travel and lodging
  • I can watch the sessions on my schedule, so I do not have to take off an entire day to attend
  • Several different events to choose from taking place all over the world and online
  • Now is the perfect time to learn about what is coming next in our industry
  • Networking will be possible from my cubicle

How Can I Sponsor the Event or Exhibit During It?

Search Marketing Expos have many opportunities for businesses to sponsor events or host an exhibit during them. The events’ attendees are often high-level decision-makers in their companies that control extensive media budgets, making sponsoring and exhibiting an exciting opportunity. The company that was slated to be the title sponsor of the 2020 SMX Advanced conference was Microsoft. 

If you’re thinking about sponsoring at one of these events, be prepared with slick marketing materials and a high-quality website that’s competitive. 

Alternatively, ODYS GLOBAL can help you kick-start your first affiliate website from scratch. Click here to apply for an account!

How Can I Speak at a Search Marketing Expo Conference?

If you are interested in speaking, you may submit a pitch idea online. There is no fee to submit an idea; however, speakers are not compensated outside of being given an All-Access pass to the event. 

The organization looks for original ideas that apply to the real world. The team will not accept sales pitches that promote a particular company.

How Can I Get More Information About Search Marketing Expo?

Suppose you are interested in learning more about Search Marketing Expo, hearing insider announcements, and receiving exclusive offers. In that case, you should consider adding yourself to the email list on the Search Marketing Expo website.

How Much Does Search Marketing Expo Cost?

The Search Marketing Expo has a few different attendance options for the virtual event in December 2020.

The All-Access Pass and the Workshop Only Pass both cost $249 each. If you would like to purchase the All-Access pass and attend the workshops, it will cost you $479. 

Buying both the All-Access Pass and the Workshop pass will provide you with the best value. The rates increase as the event draws closer.

It is also important to note that the virtual-only event is much less expensive to attend than the in-person event. However, your networking options will be limited. 

How Can I Pay My Registration Fee?

You can pay the fee online, by check, or by wire transfer. If you are paying online, you can use Visa, American Express, MasterCard, or PayPal. You can write a check out to Third Door Media, Inc. and send it to the following address:

279 Newtown Turnpike

Redding, CT 


You can complete a wire transfer by calling (877) 242-5242 if you are in North America or (860) 591-5226 if you’re calling from a different continent.

Can I Cancel or Transfer My Registration?

You may cancel your attendance; however, all cancellations are non-refundable. Transferring your registration to another member of your business or organization is permissible at any time; however, reselling your registration is prohibited. To cancel or transfer your registration, you must email [email protected]

Is Search Marketing Expo Worth It?

Now that you have more information about the Search Marketing Expo let us examine the pros and cons more directly.


  • Connect with other digital marketing professionals from all over the world
  • Learn about a variety of topics related to search engine marketing at the same time
  • There are multiple ways to pay the registration fee
  • Easy to transfer registration to other members of your organization 
  • Satisfaction guarantee credit offered to redeem at another event


  • The satisfaction guarantee does not apply to people who only attend All Access or the workshops and requires a 500-word response written
  • Some may think that the registration fee is a bit steep

What Materials Should I Bring to the Search Marketing Expo?

The Search Marketing Expo may provide you with connections if you have an online company that’s ready for growth and you’re ready to mingle. However, you’ll need a high-quality site to exchange with potential investors and clients before you venture to your expo.

At ODYS Global, we offer pre-made domains for businesses to share at the expo. Get in touch with us to learn more about our high-quality domains ready to attract new clients!

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