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Streamlinemetrics.com
The domain streamlinemetrics.com served as a website for Streamline Metrics. The company’s services included comprehensive search engine optimization and digital marketing. Based in Richmond, Virginia, it focused on both regional and national clients.
Streamlinemetrics.com served as the company’s virtual base, with information about its services and results for clients. The eye-catching black, white, and orange home page shared client testimonials, recent blog posts headlines, and clear contact click-through options.
About Streamline Metrics
Streamline Metrics created search engine optimization solutions for clients with the goal of increasing rankings and conversions. The company was founded by marketing and data specialists who have been immersed in the growing field of SEO development since the mid-2000s. This team focused on analyzing a business’s digital marketing strategies and generating leads through optimization.
Clients were encouraged to connect with the team through an online Contact form or by phone. Following an initial consultation, the digital marketing experts would begin analyzing the client’s digital presence and develop strategies to increase rankings on search engines.
Streamline Metrics strives to establish transparency on its website with a detailed “About Us” page that shared information about the team behind Streamline Metrics, including various roles and responsibilities. The short biographies of staff members outlined how they stayed up-to-date on ever-changing trends in the digital media sphere throughout the years.
Streamline Metrics also features a blog post section, which covered various SEO related topics, including how SEO can grow businesses in Richmond, VA and explanations of other digital media tools. While the company did have regional and national clients, the primary focus was the Richmond area and helping the city thrive.
What Streamline Metrics Offered
The site introduced visitors to the core concepts of digital marketing with a focus on conversion. The services evolved over time, reflecting the changes in internet tools and resources. Some services included:
- Search Engine Optimization
- Search Engine Marketing & Pay-Per-Click Services
- Website Audits (Basic and Advanced)
- Website Traffic and Conversion Rate Analytics
- Conversion Rate Optimization
- Social Media Management
- Custom Blog Implementation (Setup and Posting)
- Press Release Optimization
- Reputation Management
- Website Monetization
Overall, this company focused on helping clients draw in website traffic through major search engines. The team expanded its reach beyond Google to include Bing and Yahoo. It also assisted with pay-per-click campaigns that targeted Richmond audiences and the surrounding areas.
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In initial website audits, the team presented an itemized list of issues to address rankings and SEO traffic. The advanced audit option conducted in-depth keyword research, technical issues around site performance, and more.
The Reputation Management service explored negative content that may exist and helped companies control how that content ranked.
Market Overview
The site first launched in 2008 when Search Engine Optimization was developing. The website was one of the earliest resources for search engine tools in Richmond, Virginia.
The site reported market outcomes for several clients, including a 58% increase in organic traffic year to year for a nationally recognized sporting goods company. This company reportedly battled against retailers like Target and Wal-Mart to provide sporting goods results in the Richmond area.
The company also produced a 973% increase in search engine traffic for a law firm client in an eight-month period. They accomplished this traffic increase through a custom strategy plan that combined Google AdWords pay-per-click management and search engine optimization.
Competitors
While many national and international Search Engine Optimization companies exist, there are a few key competitors similarly located in Richmond, Virginia. These companies also focused on developing search engine optimization for local businesses. The most significant competitor was Third Marble Marketing, which offers similar services in the same city.
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