When it comes to Search Engine Optimization (SEO), the goal is to rank highly on various search engines. However, it’s no surprise that the most important search engine to target is Google; it’s the most popular and user-friendly with surfers.
So, if you’re trying to rank highly on search engines, you’re better off developing your optimization tactics based on Google’s algorithm. But how do you learn how Google works, and what’s the best way to get educated?
This is where ThinkWithGoogle comes in. It is an extensive training website that answers a lot of the questions behind website operation, including SEO metrics, data, trends, and market research. There is a heavy focus on understanding consumer trends and applying them to your market, leaning on data, insights, and inspiration to do so.
We’ve reviewed ThinkWithGoogle to see what resources are available and if they can make a difference in your website analytics and performance. Ready to learn more? Let’s get started!
What Is ThinkWithGoogle?
ThinkWithGoogle is a tool from Google that helps readers with search engine marketing and website performance. It focuses on providing tools built to improve brand marketing, digital experience, web performance, data analysis, and more.
This tool was launched in 2017 as a way to propel the marketing industry into the next era of digital innovation. It recognizes the need for forward-looking perspectives and a behind-the-scenes tour of digital campaigns for different audiences, platforms, and industries.
It was built to be a one-stop shop for:
- Marketing Insights
- Consumer Trends
- Industry Research
It does this by providing:
- Research library
- Planning tools
- Emerging digital trends
Users can apply the statistics, tools, and trend insights from ThinkWithGoogle to their own site to improve their marketing and digital presence. It has a lot of information on trends of many industries and niche audiences.
Should I Use ThinkWithGoogle?
If you are ready to improve your SEO ranking on Google and overall site performance, why not go directly to the source? This information comes from straight from Google, so it is bound to help you on your site.
A great feature to explore is the challenge from ThinkWithGoogle to look at your site from the consumer side, specifically through audience identification and consumer research behavior. You can tailor consumer research to your industry or audience, so this is a good tool to use if you need to find ways to connect with these essential groups. The tools are also accompanied by newsletters and other insights into growing trends.
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How Do Users Interact with ThinkWithGoogle’s Platform?
It is simple to navigate this site and use the tools, videos, articles, library, and more. A useful feature to check out is the Digital Marketing Toolbox that offers tools like:
- Data Shorts looking at your latest data
- Test My Site to test mobile site speed
- Grow My Store to look at the retail customer experience on your site
- Google Trends to view customer research behavior and real-time search trends
- Find My Audience to dive deep into demographics and other relevant data to find who interacts with your business
You can use these tools to pinpoint how to improve your site performance and marketing. You can also subscribe to the newsletter to stay up to date on growing trends in the digital world to make sure you are always on the cutting edge of marketing strategies.
What Information Can I Find on ThinkWithGoogle?
In addition to the data and analytics provided by the tools above, you can also find the latest information on consumer trends, the future of marketing, and marketing strategies. This information comes in a variety of formats, including blogs, YouTube videos, infographics, newsletters, and more.
Who Is ThinkWithGoogle For?
ThinkWithGoogle is for businesses eager to understand how Google works, growing digital trends, and the intricacies of digital marketing. Many of the tools are geared towards consumers and retail-based businesses. If you have an online sales presence, this is a good resource to utilize, as you’ll learn how to attract buyers via search engine optimization.
How Much Does ThinkWithGoogle Cost?
It’s freee to use ThinkWithGoogle. It does require sharing information and signing into a Google account, but the account is free. The only thing you can choose to pay for is GoogleAds, which is a paid service from Google to conduct digital advertising.
Keep in mind that because this is a free website, so you will not get personalized input and advice on how to enhance your online marketing presence.
Is ThinkWithGoogle Worth It?
Since this is free, you really need to check out ThinkWithGoogle for yourself to determine if it is worth your time. There’s no doubt that this website has a lot of educational and trustworthy information to read, as it all comes from Google. However, it will take some exploring to get a sense of where everything is and how to utilize the tools. Here are some pros and cons:
- Content written by Google
- Extensive insight into growing digital trends
- Advice on improving site performance
- Consumer trends and insights are a heavy focus
- Tool results are not personalized
- No person-to-person connection options
- Will need to understand and comprehend data on your own
What If I Don’t Want to Build My Own Website?
ThinkWithGoogle is a website you should use once you have a site established. You can use it for inspiration as well, especially if you are thinking about generating audience-specific content.
However, there are no services offered here. You need to use the information you read and learn how to apply it to your website.
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Every domain is carefully selected for a clean portfolio and marketable presence. There will be no issues as you dive into content creations and use ThinkWithGoogle for inspiration and insights for your marketing and consumer focus.
Get in touch with us today to get started!